Over the past five years, based on an industry study published by Businesscoot in 2021, the pool market in Germany has grown by 9%. Pool sales have remained relatively stable, with an estimated 9,500 pools a year including a third of high-end pools. While swimming pool construction in Germany is declining, renovation activity is booming. It is the high domestic consumption associated with the dynamism of the German economy leading to an upward trend in demand for luxury products, such as private swimming pools.
aquanale and FSB are two of the major exhibitions dedicated to swimming pools in Germany. As the first in-person event for the pool and wellness industries in two years, the co-located events aquanale and FSB in 2021 stand not only for the home pools and wellness but also the around 6,000 public swimming pools and 2,000 sauna facilities in Germany, around 3,500 pools in hotels and over 2,000 pools in communal residential complexes. Sustainability, material composition and energy efficiency became crucial issues discussed at aquanale. How has the Pandemic affected the market for private pool? What are customers asking for today? Let's take a current look at the top three trends in the German pool market.
The protection of natural resources is getting increasingly significant in pool operations. The swimming pool industry has adapted to this demand, with heat pump players taking advantage of technological innovations to achieve energy-efficient heating of pool water. The swimming pool heat pump has become one of the "green wave" products, energy-saving and friendly to natural resources.
As more technology moves into our daily lives, modern swimming pool owners can use apps on their smartphones to control their fully connected pool systems. Swimming pool products with intelligent systems or functions have become must-have hot features.
The Germans like to travel all over the world. They were once described as the world champions of travel, but vacationing abroad during the Pandemic is no longer a matter of course. The Germans can sum up what they have been "in" since 2020: spending their holidays at home.
Hence, the garden pool, which used to be more of a lifestyle, is now becoming a fitness studio that opens anytime, intending to create a living space out of the garden. The swimming pool remains a welcome investment "with health returns" for the Germans. More Germans are willing to renovate their garden pools. Some people want to have fun for kids, others want a place for sporty swimming, aqua jogging or just relaxing. The garden pool becomes a four-season swimming pool both for kids and adults.